Email and newsletter marketing: not yet up and running?
No matter which guru or better-business book you turn to, you just know—sooner or later, you’re going to hear something like this: "Grow you mailing list and work it. Selling to customers you know is easier and more profitable than finding new ones."
Evidence that it's true can be found everywhere:-
- Large corporations from all sectors spend millions on email marketing to their mailing lists each year. You’ve probably opted in to several such lists yourself.
- The popularity of companies such as Mailchimp is spreading across the net like wildfire .
But having access to the tools and knowing about the best way to win business on the web is one thing—making it happen is another.
If you find yourself sheepishly admitting you don’t send out a regular newsletter or sales letters you’re not alone. Despite best intentions, and otherwise good management, many smaller businesses are in exactly the same boat as you.
The 3 main reasons why small businesses don’t send sales letters or news letters:-
1It demands too much time to write a good sales or news letter—even if you can write well.
2You can’t think of anything to write that sounds interesting, newsworthy, or enticing – so you worry about spamming.
3Companies offering mailing list software are everywhere. But you’ve still got to go through all the painful dramas of setting up the software, recreating the lists and getting the templates and everything else to actually work. That takes time and technical expertise.
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Setting up your own powerful mailing list marketing system in much easier and less costly than you think.
Don’t have the time or expertise to do it yourself? No problem. There’s no need to hire an aggressive list marketing company to spam your customers and damage your reputation. Nor do you need an over-priced advertising agency with gold taps in the wash room and a fountain in the foyer.
These days there are many independent copywriters; skilled professionals, with low overheads, who’ll work with you on a part time basis for very reasonable rates.
We offer a deal where be able to set up your software, segment your list; create templates, email capturing forms and several sales letters – all for less than $3,000.
The trick is to know how to find the right one for your needs and budget, know what to ask for, know how to brief the copywriter and how to easily get competitive quotes. It’s easier than you think. |
Some benefits of mailing list marketing you may not have considered
With an effective system for making customers return a second or third time you’ll get back so much more than you did from the first sale:-
- Sharply higher margins thanks to lower advertising costs.
- The feedback is priceless. By coming back for more, customers are saying ‘yes, we think you’re terrific!’ Great motivation to keep working on your business.
- Privacy: Your special offers are less easily seen by the prying eyes of your competitors.
- Single out your best customers, or particular groups of customers for exclusive special offers.
- On top of that you get to collect priceless intelligence on your entire customer database that can be used to improve offers
Writing to customers who’ve already bought from you is called relationship marketing for a reason. You get to take your relationship with them to a deeper level.
As your campaigns unfold you get to know so much more about your customers. What did they buy? When did they buy it? How many times did they consider your offer, or click through to your website?
With these and any other details you’ve gathered you can create mouth watering new offers catering precisely to their tastes, selling more with every refinement.. |
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