Growth Hacking

Find Your Next Big Growth Opportunity

The latest and greatest handbook on Growth Hacking identifies 19 channels for finding customer growth...

These range from traditional offline methods such as cold calling and print advertising to progressive digital avenues used by technical marketers like me. Click here to get the full list

Few businesses ever try more than 4 or 5. They tend to stick with what they and their competitors know and believe in. Each industry tends to have a strong bias towards certain channels and ignores the rest.

This is great news if you have an open mind and are willing to experiment. Why? Because it means there are many channels that simply have no competition at all!

Just looking for quick and easy ideas on growing your business from an expert in modern marketing methods? if so, a Marketing Catalyst Session might be just the thing.


The Bullseye Framework: A Step by Step Growth Hacking System

Successful businesses have one thing in common. They find a way to achieve real customer growth.

Underpinning many of the most spectacular growth stories in the last decade has been a systematic approach to seeking customers out.

The Bullseye framework is a structured "traction discovery" process. It's a distillation of systems used by more than 40 of these fast growing businesses—names such as Evernote, Dropbox, Reddit and Mint.

With its roots in Lean and Agile methodologies, Bullseye is a five step marketing process any business can follow to unlock its next stage of significant customer growth.

It recognises 19 different growth channels and provides a simple, low risk process for iterating through them until you find your sweet spot.

If you'd like to find out how the Bullseye would work for your business I'm here to help - contact me now.

Using The Bullseye Framework

Bullseye is deceptively straightforward. But applying it calls for a few things:

  • A marketer's mindset and discipline around testing and measuring results.
  • Working knowledge of all 19 possible growth channels.
  • Willingness to keep an open mind and set aside biases toward or against particular growth channels.
  • Once identified, a willingness to concentrate on growing the one channel that has demonstrated most promise—until such time as it stops delivering.