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Web Developer

You can think of the web developer’s role like that of a building engineer.

Web developers take care of the programming side of making websites, especially the more complicated and technical aspects.

They make sure everything works the way it should.

Job Descriptions

Web Designer
Web Developer
Web Producer
Search Engine Optimiser

A common function of a web developer these days is to turn a web designers’ work into a Content Management System (CMS) theme (also known as the template or skin). You could think of this as a bit like creating a working machine from a concept drawing. Very few web designers have the technical skills to handle this part of building a website.

If you have a complicated web form, or online tool to make, you'd ask a web developer. If you need to customise shopping cart software, or connect your website to any kind of database, a web developer would be exactly the right person to ask.

Advantages

Will produce a functional, robust, well engineered website. Everything should work as intended.
Site should load quickly, and behave consistently across different browsers.
If you ask, you should get a website that’s easy to configure for search engine optimisation.
Likely to create a standards compliant website. This helps with search engine optimisation and viewing in different browsers.
Will be happy to offer an affordable design template rather than a bespoke design.
Essential for websites that need a database

Disadvantages

Often create boring designs with no aesthetic appeal.
May create websites that are not user friendly - more suited for use by technical rather than non technical people.
Not the best people to design your website’s information hierarchy / sitemap. The web page hierarchy impacts Usability, Conversion (i.e. getting enquiries or sales) and can have a big effect on Search Engine Optimisation.
May have difficulty in creating a design that reflects your existing logo and corporate art work.